Richard J. Lutz, Ph.D.
 J. C. Penney Professor of Marketing
  Distinguished Alumni Professor
  DEPARTMENT OF MARKETING
  Warrington College of Business Administration

  University of Florida
  212 Bryan Hall, PO Box 117155, Gainesville, FL 32611-7155
  Phone 352-273-3273   Fax 352-846-0457
  www.cba.ufl.edu/faculty/facultyinfo.asp?WEBID=969
  richard.lutz@cba.ufl.edu